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PITCH:

Aren’t they cute? Take good care of your Baby Birds until they’re ready to take flight and challenge your friends! Don’t delay, as every bird that leaves the nest gives you at least one more chance of winning a trip to Rio!

GOAL:

Create a community of young women, who are not typically attracted to the brand’s values, through a social game based on an animated film.

PROCESS:

Baby Birds Rio mixes:

  • A pet-caring game similar to the Tamagotchi electronic games of the 1990s
  • A social game where each of your pets has to take part in competitions with the nestlings of your friends
  • A lottery to win a trip to Rio de Janeiro
  • PLAY: